How to qualify B2B leads
Qualify B2B leads against an ICP using evidence, not gut feel alone. Fit scores help prioritize; they do not predict a win.
Prosvera AI · 2026-09-21
Qualification answers “is this the kind of account we sell to?” Timing, budget and politics come later. Mixing those questions too early either rejects good-fit companies or promotes bad-fit ones because someone sounded friendly.
Evidence to collect
Industry, location, size, stack, a public signal of need, and a role that owns the problem.
Scores
Prosvera’s ICP Fit Score is a fit measure. Do not treat 87/100 as an 87% chance to close. Use it to sort the day’s work, then read the evidence.
Tell Prosvera who you want to sell to.