Glossary
Definitions used in Prosvera prospecting.
- ICP (ideal customer profile)
- A description of the companies you want to sell to, including industry, location, size, technology and exclusions.
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- ICP Fit Score
- A 0–100 measure of how well a company matches your ICP. It is not a prediction of conversion.
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- Company discovery
- Searching configured data providers for organizations that match an ICP, then deduplicating and enriching the results.
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- B2B prospecting
- Finding companies and people that match the customer you want to sell to, before you pitch.
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- Lead qualification
- Deciding whether an account matches your ICP using evidence such as industry, size, stack and public signals.
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- Decision-maker discovery
- Searching supported contact providers for roles that own the problem you solve, after the company has been qualified.
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- Human approval
- The requirement that a person reviews an AI-generated message before it can be sent.
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- Sales intelligence
- Evidence about an account used to decide whether and how to engage - public facts, not guarantees.
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