What is B2B lead generation?
B2B lead generation is creating a list of companies and contacts that might buy from you. Prospecting is how you find them; qualification is how you decide who is next.
Prosvera AI · 2026-09-21
B2B lead generation covers the activities that produce potential customers for a company that sells to other companies: events, inbound, partnerships and outbound prospecting.
This article focuses on outbound discovery. Buying a generic list is still “lead generation” in the loose sense, but it skips the ICP work that makes later conversations relevant.
Tell Prosvera who you want to sell to.