How to find B2B prospects
A practical sequence for finding B2B prospects: define the ICP, search with filters, enrich, qualify, then identify people.
Prosvera AI · 2026-09-21
Finding B2B prospects is easier when you stop collecting names and start collecting matching companies. Begin with who you can actually serve well, not with the largest possible database.
A working sequence
Use the same order every time so research does not sprawl.
- Write the ICP in filters you can search: industry, location, size, stack, hiring, exclusions
- Search configured data sources or your own lists
- Enrich each company with public facts
- Score fit and drop obvious mismatches
- Only then look for decision-makers
Where Prosvera fits
Prosvera automates the research between “I know my customer” and “I am ready to reach them” when discovery providers are configured. You still approve outreach.
Tell Prosvera who you want to sell to.